In preparation for the move down under, I’ve been brushing up on my knowledge of Australia’s third most populous city. Originally named Edenglassie (a wonderfully misguided portmanteau of Edinburgh and Glasgow) Brisbane was renamed in 1826 after Major-General Sir Thomas MakDougall Brisbane, the then Governor of New South Wales.
Nowadays the city is known colloquially as either “Brissie” or “Bris Vegas”, the latter seemingly used affectionately, disparagingly and occasionally a curious blend of the two.
I was dissapointed not to find either of these nicknames mentioned on visitbrisbane.com.au the city council’s latest attempt to lure tourists to the Queensland capital and the originator of the dubious “Australia’s New World City” tag line. Whilst lacking in this area, the site is goldmine for fans of amateurish grammar, shocking spelling and bloated, flowery copy.
I’m sure you can find plenty of examples for yourselves but this one sentence illustrates beautifully my problem with the site:
The ever-busy barristers fill the air with an irresistible temptation that is hard to escape and the mix of welcome visitors and the business set create a lively thoroughfare through the Queen Street Mall – Queensland’s largest retail precinct with over 700 specialty shops, restaurant, cinemas and live music. http://www.visitbrisbane.com.au/Travel/Destination-Maps.aspx
I don’t know, maybe members of Brisbane’s legal profession really are moonlighting as drug dealers and prostitutes, but I suspect what they were trying to get across is that “hey, the coffee smells good!” As for the rest of the sentence, I don’t think even the writer knows what’s going on. I imagine the first draft went something like “urrr…people…shops?”
My attempt to alert the visitbrisbane people to the error of their ways didn’t extend beyond a sarcastic tweet bemoaning the apparent shortage of proofreaders in Brisbane and mentioning the site’s URL . I was delighted to receive a tweeted reply thanking me and I replied, in turn, with a slightly more detailed critique.
A week later and they have not corrected a single mistake.